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Mary Ann Pettorini

Submitted by dpargentum on Sat, 02/20/2010 - 19:48

— Executive Vice President of Marketing/Branding.

Ms Pettorini has held executive management positions and worked with Fortune 500 companies in the areas of marketing, branding and communications for over 20 years. She has led creative and marketing teams at Estée Lauder and Unilever and has worked on the successful growth of brands and marketing initiatives for Calvin Klein, The Wall Street Journal, The American Broadcasting Company, IBM, Champion Apparel, Advantage Business Services, Arnold Foods, Oscar de la Renta, Procter and Gamble, L’Oréal and Avon. Ms Pettorini is also the Executive Vice President of Power Brands Hospitality RAK, where she leads marketing strategies, creative execution and develops new business platforms. Her contributions to Power Brands has led to the development of award-winning, industry recognized hospitality brands and the acquisition of accounts such as The ARIA Resort and Casino, the landmark property of the City Center development in Las Vegas, Nevada.

Functions & Responsibilities

  • Establish and execution of ihottz design standards
  • Development and execution of Argentum’s design standards
  • Development and implementation of ihottz student recruitment marketing
  • Establish and implement ihottz marketing strategy to Educational Institutions
  • Management and implementation of corporate and trade communication
  • Establish and execute design and brand development strategies for all Argentum Development’s international projects